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The Pinterest Keyword Planner

Keywords are the load-bearing wall of everything on Pinterest. This is where you build yours.

6 PagesPrintable PDFFree

Most Pinterest accounts are flat because of a keyword problem wearing a design costume. The pins look fine. Nobody is searching the words on them.

This planner fixes the order of operations. You choose the keyword first, then you design the pin — never the reverse.

It's the worksheet system from inside Pinterest Foundations™, extracted and given away. Fill it once per content pillar and you'll never stare at a blank pin description again.

What's inside
  • The four-step keyword method, start to finish
  • The autocomplete check that separates real searches from guesses
  • A ten-slot seed word page to start from
  • A 50-row keyword bank, grouped into your future boards
Yours free

The Pinterest Keyword Planner

Six pages. Print it, or fill it on screen. No email required — it's just yours.

Download the Planner
How to use it

Four steps, in order

  1. Start with seed words. The obvious phrases for your niche. Ten is plenty.
  2. Type each into the Pinterest search bar and record what autocomplete suggests. Those suggestions are real searches.
  3. Click the guided search tiles across the top of the results for more related keywords.
  4. Aim for 30-50 keywords to start. Favor specific, longer phrases over broad ones.
Verify as you go

If a keyword shows up in Pinterest's autocomplete, real people search it — keep it. If nothing comes up, skip it. However clever the phrase is.

Going further

When you want the turn-by-turn

This planner is Lesson 3 of Pinterest Foundations™ — the full course this brand teaches Pinterest through, from account architecture to keyword systems to pin production, in sequence, inside the classroom.

Pinterest Foundations™ is $27, standalone, yours permanently. It's also included with Premium membership at $9/mo alongside the rest of the education library. Different questions, different doors — pick the one that matches yours.

See Pinterest Foundations™

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